Website promotion via social networks

To quickly gain decent places in search engine rankings, you need to effectively use all available means of promotion. Of course, in the first place is the optimization of the site’s content and its HTML code as the basis of SEO. But how to launch the mechanism of attracting an audience? You can quickly increase the popularity of a website using social web resources (SMM marketing). This approach activates the so-called human factor of ranking. Its essence is that search engines will benefit from all positive reviews, links in reposts on social network pages and other user activity. As a final result, all this data will have a positive impact on the site’s place in search engine rankings.

WHAT DOES A SMM CAMPAIGN START WITH?

First, you need to create your presence on social networks. You can create one or several pages on each social network. You should choose only those resources that are interesting to members of the site’s potential audience. Depending on the type of social network, a personal page, group, or blog is created.

VKONTAKE AND FACEBOOK

VKontakte and Facebook are some of the most popular resources for finding additional audiences or potential clients. The promotion method is simple, but labor-intensive and time-consuming. It is necessary to create accounts (groups, thematic pages), which will then need to be periodically updated, that is, add new interesting and unique information that can interest your target audience. There are many different strategies for SMM activities. The simplest is blogging with coverage of interesting events in the same field of activity to which the site belongs, as well as informing about the appearance of new content on the promoted resource. Another way is to create a thematic page or interest group, which will only indirectly relate to the site being promoted. You can post here from time to time with links to your site. To work effectively on social networks, you need to understand the concept of viral marketing. By skillfully creating unobtrusive advertising that hides behind interesting content, you can very quickly promote a product or “promote” your website on the Internet.

To work effectively on social networks, you need to understand the concept of viral marketing

TWITTER

Twitter, when used skillfully, can be a very effective promotion tool. The main advantage is the speed of interaction with the audience. The main benefit of using the Twitter service for promotion is that all links in the microblogs of its users are indexed by search engines. In a very short time, the link in the new publication will be analyzed by the search engine, which may affect the ranking of the site cited in the microblog. The reaction of readers is also taken into account - the more positive ratings a post receives and the more often it is cited on other pages, the better the situation from an SEO point of view. To attract users, you can even buy publications from bloggers with a large number of subscribers from time to time. Of course, VKontakte, Facebook and Twitter can take a lot of time to compose messages and publish them, so you can set up automatic transfer of data from the site to social networks and even link groups together.

The main benefit of using the Twitter service for promotion is that all links in the microblogs of its users are indexed by search engines

GOOGLE PLUS

Google Plus may be of interest to webmasters due to its affiliation with the famous search engine of the same name. Most likely, many links on Google Plus user pages are indexed faster than those that appear on other social resources. The number of “+1s” also affects the rating of information.

YOUTUBE

The YouTube channel is owned by Google as well as Google Plus. To promote in these services (and many equally interesting additional ones, for example, Blogger), you can even use one common account. But the main advantage of YouTube is the ability to publish videos. From the point of view of viral marketing, it is believed that visual information spreads much faster than text or audio. Even one single popular video can significantly increase website traffic. Of course, there are pitfalls. The most significant of them is that to create a good video, you need to spend quite a lot of effort, time and money.

There are other social networks, many of which are highly specialized. Whether to use them to promote your website or not depends on the characteristics of the target audience. If a web resource is targeted only at a very small group of Internet users with fairly narrow interests, then the decision to use such social networks would be rational. There are also social resources, the significance of which from an SEO point of view is minimal. This means that links placed on them do not affect search engine rankings. This includes Pinterest and Instagram. On the other hand, even with its help you can increase the site’s audience, because, as in the case of videos, photographs are quickly gaining popularity on the Internet.

Visual information travels much faster than text or audio

CONCLUSION

Sites such as VKontakte, Twitter, Facebook and YouTube are visited by a huge number of people every day. New interesting information is constantly published and disseminated here. All these services can be used as tools for website promotion in two ways. The first is to publish information in them with links to your resource, hoping that the latter will be indexed by search engines. As a result, this should impact your search results page rankings. Another way is to spread information through social networks, thus luring Internet users to your website.

And remember, only a correct analysis of your resource, target audience, location and drawing up an optimal scenario for using social networks will help you achieve quick and good results.