Why is auditing a key stage in SEO promotion?

We are starting a series of articles devoted to SEO website promotion, as well as SMM promotion. In this series we will introduce you to the basic concepts, capabilities and techniques of website promotion. The series of articles is based on basic concepts, techniques and the experience of our specialists!

Let's study the basic definitions:

Search engine optimization (SEO) is a set of measures for internal and external optimization to increase the site’s position in search engine results for certain user requests, in order to increase traffic (for information resources) and potential clients (for commercial resources) and subsequent monetization of this traffic . (C) Wikipedia

Social media marketing (SMM) is the process of attracting traffic or attention to a brand or product through social platforms. This is a set of activities for using social media as channels for promoting companies and solving other business problems. (C) Wikipedia

Ok, we’ve decided on the basic concepts about the culprits of our cycle, let’s continue... =)

A series of articles is a set of tools, techniques and methods for website promotion. This series of articles will describe methods and techniques of promotion, mechanisms and methods of promotion work, as well as their description of the principles of work and examples of practical application.

Most of the methods and techniques are closely related to each other, which should be taken into account in matters of SEO promotion of sites, products or services on the Internet. In the articles, you can trace the direct relationship between audit methods and the practical stages of website promotion - without an audit it is not possible to develop effective promotion of anything.

We suggest starting a series of articles on promotion with the fundamental concepts and principles of promoting websites, goods, services or brands on the Internet. Let's consider the main key factors that hinder or promote the promotion of your website, product or service:

Factors promoting promotion:

• A cool, fresh, unique and relevant idea is the key to any success in promoting (and not only) anything: a product or service. A unique, profitable product offered to your end consumer is an undeniable argument in favor of effective promotion. The problems that need to be solved in such a situation, in terms of promoting your unique content, website or service, is promoting the brand itself. The goal is to convey to the potential audience the existence of your product, its uniqueness, relevance and undoubted profitability in use.
• Accessible and comprehensive information content of your representation on the Internet contributes to effective and fast promotion and high conversion of your product. Quality, which is achieved through competent structuring and design of content on the website, social media. group.
• Unique content that reflects the key essence of your product contributes to the rapid indexing of your representative office on the Internet.

Factors hindering promotion:

• Poor quality production of your product, service or service is one of the main factors in the high percentage of abandonment of visitors to your site or group and, as a result, low conversion, which in turn clearly affects the effectiveness of promotion! Your offer must be unique or better than that of your competitor.
• Ancient and outdated moral technologies used in the production process of the product will be one of your main opponents in the process of promoting your product! We need to fight for technology and keep up with the times. Let's just say that the outdated design of your website or the technologies used in its development will in every possible way hinder the promotion of your product, first of all, on the part of your consumer, and, indirectly, on the part of indexing services and systems, because most of them try to take into account the manufacturability of the solutions used.
• Lack of feedback and the ability to analyze the reactions of consumers and target audiences. Without analytics, it is impossible to conduct any audit and analysis of the behavioral factor of any product, service, website or service. Feedback is a prerequisite for any commercial project.

Website promotion comes down to three fundamental stages of promotion:

1. A site audit is like preparing for a march that takes several months of painstaking work! The holy of holies and the unshakable rule of any advancement.
2. Internal SEO promotion comes down to internal work on a website or group in order to solve problems in the operation of the service that impede the effective promotion of a product or service.
3. External SEO promotion and SMM promotion are auxiliary measures that speed up the promotion process and generate additional traffic from target visitors to your site or group.

As part of a series of articles, we will look at three main stages and techniques that will explain the working mechanisms of certain tricks in the matter of website promotion.

SITE AUDIT - PREPARATION BEFORE PROMOTION!

And so, let’s get down to the tastiest part, namely the topic of the cycle itself, and start the cycle with a fundamental and unchanging audit! A site audit before promotion, like any other audit, is fundamental to the success of all work on site promotion! Without a competent and correct audit, we will not be able to give an accurate analysis of the current state of affairs and all further attempts aimed at promoting the site will be like throwing a dart with your eyes closed at a moving target. Those. hitting the target is possible, but success rules, in this case, luck is 100% the mistress!

Site audit - a comprehensive analysis of the site to identify strategic errors, problems in the operation of the site, with the aim of drawing up a report or plan, strategy and list of works to eliminate and correct problems, from the point of view of:

• Search indexing of website pages
• Technical implementation of the software when the site
• Website development in conjunction with a web server and hosting
• Website content
• HTML markup of website pages
• Website design and usability
• Structuring of site pages
• Activity of visitors on the site and behavioral factors of visitors
• Audit of the social component of the site and social tools used on the site
• Audit of the competitive environment of the promoted site.

In other words, a site audit before promotion opens our eyes to problem areas, sources of factors that impede the site’s promotion, and allows us to fully understand the mechanism of the site’s operation from different points of view with the same final result. From now on we know for sure that Audit is our everything! And then let’s summarize the verdict - what problems does the audit solve?

The tasks that the audit solves are identifying problem areas on the site and developing a strategy for promoting the site and/or regulations for promoting the site according to certain parameters, keywords, queries and positions.

Here we end our article and thank you for your attention, thank you! =)