Contextual advertising on the Internet

The leaders in terms of income were the Russian Yandex, the American Google and the Chinese Baidu.

The company received the bulk of its profits through contextual advertising, reports Market Leader. Contextual advertising is a type of advertising on the Internet in which an advertisement is shown in accordance with the content of an Internet page.

In this area, the greatest success has been achieved by Google, which was the first to come up with a contextual advertising system. Each client brings Google about $6, Yandex about $3, and the Chinese earn $2.75 per visitor.

Thus, advertising tries to work rationally, trying to guess the interests of users. On the Internet there are text, banner and video advertising. Text advertising uses plain text with a hyperlink, banner advertising implies the presence of a picture, and video advertising uses a video that contains a hyperlink.

The leader in this direction is Google, which pays great attention to Internet search and cloud computing, as well as advertising technologies. The corporation supports and creates a number of Internet services and products. According to BrandZ, Google was named the strongest brand in the world and was recognized as the most valuable in 2011.