There are many eternal debates and discussions about what design truly is. Is it primary, what are its real functions, and what defines "good" or "bad" design?
FREEDOM (ADDRESSING CLIENTS AND DEVELOPERS)
Freedom for the RBand studio is the primary criterion in website design. We dislike confining ourselves to standard frameworks of web resource layout or templated structures of various modules. Of course, there are basic technical requirements, but even those can often be skillfully bypassed. When creating a website or developing a brand identity, we first look at the work as visitors/users, for whom the most important aspects are convenience and aesthetic pleasure when using the product. Our specialists meticulously design all website modules, aligning them with the client's brand style to emphasize uniqueness and a creative approach.
The main issue with many web resources is their technical limitations. Often, web design studios, aiming to increase the conveyor flow of site orders, offer clients ready-made solutions that may not have been updated for over three years. This approach "clips the wings" of project managers, designers, and developers. It may indeed be faster and cheaper, but is it more effective?
By following a well-worn path, many professionals become accustomed to a limited number and quality of solutions they offer year after year, forgetting to explore what the internet world breathes today. Nobody claims that ready-made solutions are evil, but try not to limit your creative thinking when tackling a task. Perhaps, by combining two old concepts in an interesting way or refining an existing plugin, you will create something new, unique, and convenient for your visitors/clients.
Conclusion: Spread your wings, don’t fear bold decisions, evaluate the design product as if you are seeing it for the first time, refine your resource annually, and happiness will come your way!
LOVE (ADDRESSING CLIENTS)
Every studio has its share of unpleasant stories about problematic clients, but the question is – can such clients be avoided, or how can they be turned into beloved ones?
1. With a limited budget, do not promise clients the moon. By doing so, the studio deceives the client, giving them hope for grand plans, while signing itself up for indefinite servitude.
2. Realizing that the project creation process might significantly drag on, and as a result, exceed the standard number of developer working hours, the project cost should be increased. This way, the studio safeguards itself against unpaid overtime or avoids a "free" project altogether. Do not hesitate to discuss all details upfront. You will not lose your established reputation or gain a reputation as a "deceiver."
3. After signing the contract and starting the work, carefully listen to the client's wishes. The client is already an internet user who has likely researched numerous sites in the same niche and identified approximate pros and cons before meeting you. In turn, this simplifies your work, making the subsequent approval process faster and easier. Work together to explore different usage scenarios for the resource, think through ways to improve it, involve other specialists (but no more than two), study competitors—yours and the client's—and most importantly, treat your client as a close friend.
Conclusion: We are all human, with everyday problems and a desire to save money, but this should never interfere with work. Most importantly, do not work for free. Embrace your client, treat them as a colleague working on a shared endeavor, show interest in their company, and only then will you achieve great results.
LOVE (ADDRESSING CLIENTS)
Many RBand clients have had unpleasant experiences with other studios. The reasons vary: high prices, hidden additional fees, templated project design, misunderstanding of client needs, and so on. Let’s consider three main principles of working with creative studios from the client's perspective.
1. Not all clients trust web industry and design studios as specialists. When setting tasks with developers, it’s best to follow the principle "as if visiting a doctor": explain what concerns you and what you’d like to achieve, and the professionals will advise you on how to "cure" it.
If the studio offers templated schemes repeated year after year, doesn’t explore various visitor scenarios on the site, or proposes a complex and unclear resource structure, it’s better to avoid cooperating with such a company. You won’t achieve an individual and creative approach in their work, and the developers won’t be able to offer it due to their professional limitations.
2. Treat the studio working on your site as an assistant and a friend. Pleasant and constructive meetings will make your relationship favorable for both sides. You will genuinely enjoy the process of creating a powerful business promotion tool, and positively charged web specialists will enthusiastically select interesting and unique solutions for you. They will do this with love for you and your project, not with the oppressive desire to finish the job as soon as possible.
3. Pay for the studio's work on time and in full. Let us share a personal experience… In the two years of R-Band studio's existence, we had one very dishonest client. Nothing foreshadowed trouble. The contract was signed, the advance payment was made, and we started working. After some time, the website was completed. Only the content filling was left, after which the client promised to pay the full amount. And then endless revisions of the website design began (the design had been approved six months earlier), as well as content corrections (70 positions with detailed descriptions and photo galleries for each product) due to unchecked sources provided by the client, and even personal attacks in conversations. Our patience lasted for more than six months. In the end, we terminated the cooperation and, taking into account the paid advance, sent the client the website design in source files. The finished website, with a well-developed structure and an almost fully filled catalog, we sold to another company with identical products, naturally changing the design and text part of the website. In the end, the first client couldn’t find another company to program and fill the website for the leftover price quoted a year earlier, while we, having done quality work, found a new pleasant client and received full payment for our efforts.
Conclusion: No one likes to work for free, and when dealing with good specialists, even if they are young, always adhere to fair cooperation.