Website of the design and engineering studio “MOT”, Russia

Studio MOT produces and installs kitchen furniture, appliances and windows. The company has been on the market for more than 10 years, but sales were previously carried out only offline. Therefore, the main goal was to increase sales volumes using the site.

Task 1. Creating a convenient website with a presentation of services.

Separate pages were created for each of the four areas of the company’s activities. Each page is a separate detailed presentation of each area of ​​activity with texts and photo galleries. It is also possible to leave a request for a technician to visit you from any page with a differentiated notification to the manager’s email.

Task 2. Focus on competitive advantages.

The “About Us” page demonstrates the main advantages of cooperation with this studio. They are visually highlighted using iconography and contrasting headings, making the information easier to understand. Advantageous promotions are also displayed here with the opportunity to send an application for participation.

Objective 3: Demonstrate expertise and reliability.

A brief scheme of work emphasizes a well-coordinated work process, the advantages of choosing a studio (3D visualization, quick calculation), as well as the reliability of cooperation (formation of a contract, guarantee). Logos of high-level partners show status, experience and scale, and also create a trusting attitude among potential buyers.

Task 4. Attracting a female audience.

The main target audience is women, so an atmospheric, visually rich website was created. When landing on any of the pages, the user immediately sees a spectacular, dynamically loading video banner that conveys the atmosphere of a family breakfast or a romantic dinner. Finished works are presented in the form of a photo gallery, so that you can present the selected product in the interior and even immediately place an order for the example you like.