Corporate identity of the laundry chain “Chistoff”, Russia

"Chistoff" is a new project of chain self-service laundries throughout Russia. Our task was to develop a corporate identity and printed materials for the opening and permanent promotions of two points in Bryansk.

Task 1. Within the framework of the general style

Since the company in Bryansk was opening as a franchise, we had to work with a developed basic corporate identity: logo, colors and fonts. There was nothing else.

The main symbol of proper washing is a label on the clothing indicating at what temperature the item can be washed. We used similar iconography in the company’s corporate style. Photos of freshly washed laundry and satisfied people were chosen for flyers and brochures to convey the pleasant feeling of clean things. The decorative element of the materials is a dotted line, reminiscent of a garment seam.

Task 2. Determine “For whom?” in order to understand “How?”

To create a high-quality design, it was necessary to identify the target audience. The main clients of self-service laundries are:

1. Students living in dormitories and renters who do not have a washing machine.
2. Modern middle-aged people who do not want to waste time on household chores.
3. People who from time to time need to wash large items that do not fit in a household washing machine (suitcases, sleeping bags, tents).

Based on the buyer's profile, a modern, bright design was chosen and contrasting headlines and humorous phrases were used in all products.