Task:
The main task was to create an intuitive website with a simple structure of courses for different ages in 4 foreign languages. The task was to create a website that was pleasant and visually interesting for children and parents. It must demonstrate the high level of teachers, the European standard in teaching approach and the competence of management. A mandatory requirement was also a modern website layout with adaptive elements, plus a mobile and tablet version.
Solution:
To avoid confusion due to the large number of services and courses, the site navigation is structured according to age categories. A user who is only interested in programs for schoolchildren will not “stumble” over unnecessary information about courses for children. For a full presentation, separate pages were created for each service; the user can get maximum information about the course, training program, promotions and teachers. Photos of real lessons highlight the school's open activities and competence.
To create an atmospheric site, bright vector elements were used to help prioritize accents. A section with detailed information about the school talks about achievements and awards, demonstrates high professionalism and scale, and also introduces the user to the teaching staff. The active life of the school and participation in international testing are reflected in the “News” section.
Intuitive application forms help increase conversions. The site is adapted for mobile devices, so choosing the right course and getting to know the school has become even easier.