Internet promotion of the company VDR SMP LLC, Russia

About company:

The company VDR SMP LLC has many years of experience in the construction of residential and non-residential buildings in Bryansk and the region.

The projects include large agricultural facilities and industrial enterprises. 

The company's range of services is very extensive:

• concrete and monolithic works
• electric installation work
• a full range of services for working with metal structures
• and others

The specialists are included in the National Register of Construction Specialists.

Tasks:

1. Despite the fact that VDR SMP LLC has many years of experience, the company was not represented on the Internet, so the primary task was to create a company website.
2. In the future - promotion to the TOP5 and TOP10 organic search engine results for basic key queries, for precise key queries and for related key queries.
3. Promotion and entry of the website into search results in the Bryansk region.
4. Increasing conversion from website to application.

Solution:

At the initial stage of interaction with the customer, the main competitive advantages were identified and the USP was formed. A portrait of a potential client and his key needs were created.

To solve these problems, a promotion strategy was formed on the principle of differentiating the organization’s services into separate landing pages with targeted actions.

A unique landing page structure was developed that most accurately answers the current questions of a potential client. All the necessary analytical tools were connected and the necessary queries were made in the administrative interfaces of search engines.

To get into search results, we developed a semantic core of targeted commercial queries, taking into account precise, high-frequency and low-frequency queries.

Based on semantics, a new site structure was developed, taking into account current key queries and conditions for differentiating the list of services. New content was generated with the precise distribution of all the necessary keys into predefined sections.

Tools:

The following promotion tools were chosen:

1. Organic promotion
2. contextual advertising
3. Targeted advertising
4. Placing an organization on Yandex Maps

Result:

1. Within 3 months, we developed a new website that meets all the necessary strategy requirements. 
2. We gradually optimized and implemented new queries for each landing page, followed by analytics. 
3. We got into the confident TOP 5 of organic search results for most of the key queries.
4. We developed an effective advertising campaign using contextual and targeted audience sorting tools.
5. As new pages with services appeared on the site, new advertisements and creatives were added for each service separately. 
6. We introduced the necessary tools to increase website conversion.

Dynamics of increase in traffic on the site:

The diagram shows that the number of visitors increased over six months from several dozen visitors to 400 people.

Positions in search results:

Installation of industrial floors in Bryansk...................2

Construction of foundations in Bryansk............................................2

Installation of polymer floors in Bryansk...................................3

Installation of concrete floors in Bryansk...................................1

Construction of monolithic foundations in Bryansk......4

Installation of metal structures in Bryansk...................................4

Installation of metal frames in Bryansk...................................................1

Installation of fences in Bryansk.................................................... ........1

Installation of equipment in Bryansk...................................................1

Installation of industrial equipment...................................3

Traffic indicators for a company profile in Yandex Maps.

The company was registered on Yandex Maps.

At the time of delivery of all work to the customer, we had fully implemented the developed strategy and were in the TOP of organic search results for most of the key queries.