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Authentic food tours in Barcelona.

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Obesity in developed countries is a sign of poverty. When there is plenty of food, the wealthier prefer to eat not as much as possible, but as best as possible.

John Kay, inventor

Task:

Development of a booklet for a unique gastronomic tour in Barcelona - “Barcelona`s Mediterraneam Gastronomy Experience”. The booklet should sell primarily visually: a demonstration of the sophistication of Catalan cuisine, the historical centers of the birth of wines and jamon-making, a presentation of the best chefs of the region and their restaurants.

Navigation and explanations should also be thought out very clearly . The student should easily understand that he can buy the entire tour or attend only the events of interest.

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Solution:

When developing the booklet, preference was given to photo content. The text was located on most pages at the bottom using a medium font size. Each day was highlighted with a large heading and a program was written for it so that the reader did not have to scroll from the end to the middle. At the end, an additional information section was created about the organizers, the program of the entire tour and the cost.

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Romero Premium Networking's mission is to spread the potential of Catalan cuisine throughout the world, of which Barcelona, ​​Catalonia and Spain are so proud. The original Catalan culinary traditions, which have a whole history behind them, are a model for today's chefs.

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Catalonia has a very rich and complex history - the interweaving of Europe and the East. Therefore, a restrained European style without unnecessary elements (photo + text) and capital letters in an oriental style in the background were chosen for the design. Our company also developed business cards, questionnaires for event participants, as well as Russian and English versions of the booklet. 

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