Catalog of Spanish professional products “SIL”, Spain
Brutal catalog and racks with a masculine character.
It all started when I looked around and, not seeing the car of my dreams, decided to design it myself.
Task
Create a laconic booklet in a masculine, brutal style for car and motorcycle enthusiasts, aimed at people with different budgets. Products in the catalog had to be placed compactly and conveniently for the reader, as well as budget-friendly when printing.
Solution
To emphasize the premium quality and exclusivity of the catalog, a black background was chosen using photographs of motorcyclists. A font has been selected that will be comfortable to read against a dark background. The accent yellow color is associated with machine oil and acts as a contrast throughout the booklet. Translucent meshes emphasize the high-tech nature of the products.