Logo and printing “PetStore”, Russia

Task 1. I want to be silly, but strict

The customer’s wish was to create a laconic, but at the same time playful corporate style, reflecting care for different types of animals.
Our company has developed a bright, minimalistic logo. To write the name of the store, a friendly, slightly unsightly font, like puppy love, was chosen. The overall softness of the letters conveys the care and tenderness of owners towards their pets.

In addition to the main logo, we developed a set of additional ones. They differ in colors and decorative elements in accordance with different areas of the company's activities. For pet products, the color chosen is brown, which is associated with the fur of domestic animals. For agricultural products – rich green, the color of nature. Veterinary medicine is highlighted in red, symbolizing an ambulance or a red cross.

Task 2. Development of printed products

Also, printed materials were developed for the PetStore company in accordance with the created style: a coin box for the cash register, a desk calendar, letterheads and business cards.

To demonstrate a serious approach to work, decorative elements are used minimally (sterile).