Branding of the aesthetics center “Epil Silk”

Task:

Refinement of the text part of the logo, which could be used as an independent secondary logo without a sign. Development of corporate identity, design of printed and gift products. The main wish of the customer was a competent brand design that would be pleasing to both female and male audiences with different budgets.

Solution:

For the text part, a rounded “fluid” font was selected and refined , reminiscent of melted sugar or wax, which is actively used in the work of the salon and echoes the sign of the existing logo. Now the text and graphic parts can be used independently, and when used in combination, the sign does not look heavier or more significant than the company name. 

Elements of yellow shades, symbolizing cosmetic pastes and smooth lines reminiscent of the curves of the body, set the general mood and reflect the direction of the company through the entire corporate identity. Also, the contrast effect is actively used in printed products - saturated backgrounds on the one hand and snow-white “sterility” with a strict presentation of information on the other.

For work, we got a fairly large room, which had to be intelligently divided into a waiting area with a reception, 4 offices and an office for staff. Basically all the walls were painted white or purple since they were all drywall. Each room had one wall with imitation brickwork.